Close-up is a cinnamon flavored brand of toothpaste which is marketed by Unilever. It’s first toothpaste launched in 1967. Unilever sold licensing rights of Close-Up in US and Canada to Church & Dwight in 2003. In India unilever and its subsidiaries is continue to market Close-Up. Today Close-Up offers different type of toothpastes. In Close-Up Deep Action, there are different flavours are available which are Eucalyptus Mint, Menthol Fresh, Peppermint and Lemon Mint. Besides this, Close-Up offers Whitening tootpastes like Close-Up Diamond Attraction, Close-Up White Now and many other flavours.